NOT GUILTY HOMME AW25: Utility in Motion

Utility is the new luxury. For AW25, NOT GUILTY HOMME refines everyday carry into clean, technical forms—stripped back, monochrome, and made to move. The collection channels modern minimalism with function-first details: featherweight builds, reinforced seams, and quick-access pockets designed for the rhythm of city life.

 

Why utility matters now

Versatility: one bag that moves gym-to-studio-to-weekend.
Durability: technical fabrics that resist abrasion and weather.
Ease: minimal branding, maximum practicality, all-season styling.

 

The key pieces

Lightweight Sport Bag (Grey/Black)

The AW25 anchor. A streamlined duffel scaled for daily use with just enough volume for training or short trips. Technical shell with reinforced handles.

Technical Belt Bag (Grey)

Compact carry with a sculpted silhouette—ideal for travel, commutes, and off-duty layering over outerwear. Adjustable webbing strap, secure zipped compartments, and a lightweight technical hand-feel keep essentials close and organized.

Materials, details, durability

Technical weaves: crisp structure without the weight.
Reinforced stress points: built for repeat wear and load.
Water-resistance: everyday weather protection.
Minimal hardware: clean lines, fast handling.

 

How to style it

Monochrome layers: pair the Grey Sport Bag with charcoal knitwear, black shell trousers, and technical runners.
Street-tailored: cinch the Belt Bag over a wool coat for a sharp, graphic line through the torso.
Weekender mode: Black/White Sport Bag with a padded jacket, relaxed denim, and leather sneakers.

 

Utility in the now

NOT GUILTY HOMME’s AW25 read on menswear lands where performance meets restraint. Monochrome palettes keep outfits coherent; technical textures add depth without noise. It’s kit you forget you’re carrying—until you need it.

 

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