REPRESENT X IRON MAIDEN: A Legacy Reimagined

July 1, 2025

When two icons collide, the result is more than just a collection—it’s a cultural moment.
The new collaboration between REPRESENT and Iron Maiden is exactly that: a meeting of British creative forces, each with a legacy built on boldness, artistry, and an unyielding spirit.

Music and Art at the Core

For REPRESENT, music and art have always been at the core of the brand’s identity. Partnering with Iron Maiden, one of the most influential bands in rock history, feels like a natural evolution. This isn’t just about band merchandise; it’s about channeling the energy, attitude, and world-building that Iron Maiden pioneered since their formation in East London in 1975.

Detail of Eddie the Head design from the REPRESENT x Iron Maiden collaboration

The Iron Maiden Impact

Iron Maiden’s impact on music is undeniable. With over 100 million albums sold and a fanbase that spans generations, their relentless touring and concept-driven records—like The Number of the Beast, Powerslave, and Seventh Son of a Seventh Son—have continually pushed the boundaries of what rock can be.
Their mascot, Eddie the Head, has become a symbol of the band’s ever-evolving creativity, appearing in countless forms and always reflecting the spirit of each era.

A Tribute in True REPRESENT Fashion

The REPRESENT x Iron Maiden collection is the result of years of passion and craftsmanship. Every piece pays homage to Iron Maiden’s legacy, with designs that capture the essence of Eddie and the band’s fearless approach to music and art. This collaboration is more than a tribute—it’s a statement of identity for those who live and breathe rock culture.